Before we begin it’s vital to understand one another. We get to know our clients personally and discover their offer.

 

  • Introductions with key people
  • Discuss the brand, it’s story, current position and future vision
  • Establish what’s needed from H&H
  • Decide on a project timeframe
  • Form proposal for ACTS II – V

We then do the research and think. Working together with our clients we workshop, write and formulate a comprehensive analysis and design brief.

 

  • Workshops with key people
  • Establish the target markets
  • Find and understand the competitive set
  • Learn everything about the product/service and it’s history
  • Uncover the opportunities for success
  • Brief the design team

With the brief and analysis to hand we create the brand design and strategy. We continue to generate ideas until the client and ourselves arrive at a chosen brand design and designs of all necessary materials.

 

  • Generate design and strategy options
  • Review the work with our clients and develop
  • Extend the chosen designs across multiple touchpoints
  • Continually scrutinise and question until everyone is satisfied

Clients and designers work with our production staff to select the best suppliers and methods production. All necessary items are prepared for production and ordered.

 

  • Make all final amendments and corrections
  • External suppliers contacted and commissioned if needed
  • Ready all materials for real world production
  • Liase with all suppliers during production
  • Legal checks and testing

Once the brand design is released we will continue to work closely with our clients to analyse and improve performance in the market and sustain the brand.

 

  • Performance reviews
  • Continued work and projects
  • Campaigns and monthly materials
  • Brand guardianship and consultation