Brewer’s Barn

A homemade brand.

 

John started up a home beer and wine making shop, he called it Brewer’s Barn and we made the branding. The challenge was not only the identity but a low-cost packaging solution and brand voice that promotes customer engagement.

Design by thinking

The identity uses a halved barrel to create the barn while the pint-glass door invites you in. Throughout the execution we’ve made sure there’s a home made feeling reflecting the nature of business.

BRAND IDENTITY • LOGO • PACKAGING • COPYWRITING • WEBSITE • PRINTED ADVERTISING • MERCHANDISE

With custom-made kits of various sizes, we needed a flexible solution. Standard cardboard boxes were used, simply rubber-stamped and then hand-written. This delivered personalised packaging and homemade branding for a very low cost

Results

Following launch a series of extras were made as incentives for continued patronage and to position the brand in a range of different places. As well as the beer mats above, bags, glassware, loyalty cards and a series of press ads drove brand recognition.