RIO at BTCC

Celebrate the sunny.

 

Rio aims to celebrate the sunny wherever it goes. As summer 2018 rolled in Rio decided to head to the British Touring Car Championships and provide some much needed refreshment and relaxation.

DESIGN BY THINKING

 

Using the Rio brand and it’s world of colourful characters and fresh fruits we created a forest canopy complete with deck chairs for the fans and drivers to relax and refresh in. Some fun and games completed the picture.

BRAND ROLL-OUT • ENVIRONMENTAL DESIGN • OUTER PACKAGING